Which of the following can be considered a method for collecting 'voice of the customer' data?

Focusing on collecting 'voice of the customer' data involves understanding customer needs, preferences, and perceptions. One effective method for gathering this type of information is through focus groups and interviews. These approaches enable direct interaction with customers, allowing them to express their thoughts, experiences, and expectations regarding a product or service.

Focus groups bring together a diverse group of customers to discuss their views on a product or service, providing insights into customer motivations and feelings. Similarly, interviews offer more personalized, in-depth conversations that can uncover specific needs and desires. The subjective nature of these methods makes them particularly suitable for capturing the nuanced perspectives that characterize customer feedback.

In contrast, other options such as worker evaluations, market share analysis, and competitive pricing reviews focus more on internal performance measures, competitive positioning, or financial aspects rather than directly tapping into customer sentiments. While these methods may provide valuable information about a company’s standing or operational effectiveness, they do not facilitate the direct collection of customer opinions and insights as effectively as focus groups and interviews do.