What is the primary goal of Total Quality Management?

The primary goal of Total Quality Management (TQM) is to enhance customer satisfaction. TQM is a management approach that seeks to improve quality and performance in all aspects of an organization, with a primary focus on meeting or exceeding customer expectations. By emphasizing continuous improvement, employee involvement, and the importance of quality in all processes, TQM aims to create a culture where meeting customer needs becomes a core value.

When organizations successfully implement TQM practices, they foster a customer-centric environment that prioritizes delivering high-quality products and services. Satisfied customers are more likely to return for repeat business, provide positive referrals, and contribute to the organization's long-term success. Therefore, enhancing customer satisfaction is seen as the central aim of TQM, as it directly impacts business performance and profitability.